G-Star Raw joined forces with the Dutch National Ballet for a unique collaboration in which the 'new reality', social distancing, is visualized in an artistic way. Inspired by the empty theaters, artists without a stage, and the dance of each individual to find their way in the new normal. The socially distanced society is reflected in a special choreography with an impressive 3-meter wide denim tutu as the centerpiece.
An unexpected yet beautiful merging of denim, dance, music and craftsmanship.
“In the limitations, you can see new opportunities. In recent months, we have been thinking about how to talk about a new reality, and to do it in an original and innovative language of art. We focused not on prohibitions, but on what we have now. A reality that creates new collaborations and concepts that would not have arisen under other circumstances,” commented Gwenda van Vliet, Chief Marketing Officer for G-Star Raw.
DJ Joris Voorn, and the strings of the Dutch Ballet Orchestra created the fusion music piece for this project.