Instead of the usual catwalk shows, Prada and Gucci will conduct their shows in a digital format. Presentations of the Spring-Summer 2021 season collections will take place in mid-July as part of the Milan digital fashion week, which has become an alternative to the real Fashion Week due to the coronavirus epidemic. The Prada show will be held on July 14 at 14:00, and Gucci on July 17 at 14:00, with the support of the Italian Camera della Moda. In total, about 40 brands will take part in the online fashion week, including Bottega Veneta, Ermenegildo Zegna, Dsquared2 and Dolce & Gabbana.