International fashion search platform Lyst has released a new consumer trends report for the first half of 2020. Nike became the most popular brand during the coronavirus pandemic, according to Lyst, overtaking the previous leader Off-White this season. The interest in Nike was driven by a 106% increase in demand for sportswear and indoor clothing. Nike, in particular, got a 75% increase in online sales, offsetting the forced downtime in offline sales. Off-White ranks second in the Lyst rankings - thanks in particular to the creation of the most popular face mask. The third place in the ranking was taken by Gucci, the fourth - by Balenciaga, and the fifth was (as in previous reports) Prada.
Forced home isolation has also influenced trends in the consumption of various accessories and household goods. For example, the most popular items were Birkenstock Arizona sandals, Marine Serre face mask, Loewe basket bag, Calvin Klein bralette, Prada Nylon shorts, and Nike tennis skirt. In addition, singer Harry Styles' JW Anderson patchwork cardigan, H&M puff-sleeved dress and Balenciaga necklace were also quarantine hits. You can study the full report here.
